Sunfoil sponsors both national and development cricket in South Africa, believing that you can only make a difference from the grass roots up. Through all tiers of the game our passion and commitment shows through developing the future stars of our country and bringing quality First Class and International cricket to the people of South Africa.
We are committed to managing our social responsibility and there is no better feeling than giving back to the South African community. The aim is to make a meaningful difference and one that can sustain itself into the future, so that all those who have benefited will hopefully one day turn around and do the same to others in need.
Sunfoil Education Trust
Further to the Test cricket sponsorship, Willowton Group will donate R1000 for every four, R2000 for every six hit and R2500 for every wicket taken during local Test Series towards the Sunfoil Education Trust, formed to help give bursaries to the children coming through the Sunfoil development cricket programmes that show promise for the future and require financial assistance.
Education is a vitally important part to helping build South Africa as a nation and Willowton Group feel by forming this education trust they can encourage the beneficiaries to study and to help grow future stars in the game of cricket and also encourage children to play cricket which is a great team sport that teaches teamwork and good values.
Over 2 million rand has been raised and donated to the Sunfoil Education Trust to date.
Sunfoil Proteas Test Cricket
Cricket South Africa (CSA) and the Willowton Group, manufacturers of Sunfoil Pure Sunflower Cooking Oil concluded a sponsorship deal which saw Sunfoil partner as the Title Event Sponsor of the 2011/2012 Test Match Series between South Africa vs. Australia and South Africa vs. Sri Lanka. Further to this Sunfoil also sponsored the ODI series between South Africa vs. Sri Lanka.
Through the success of the initial sponsorship, this saw Sunfoil become a long-term partner with Cricket South Africa. This partnership not only gives Willowton Group a bigger stake within the cricketing environment, but aligns them to one of the top brands in the country, the Proteas.
The Sunfoil sponsorship of Proteas Test cricket continues to grow from strength to strength. This proudly South African brand is supporting the Proteas cricket team all the way, as together they believe they can achieve all their goals.
Sunfoil Series Four Day Domestic Cricket
Through Willowton Group extending its sponsorship of the Proteas Test series cricket for a period of four years through the Sunfoil brand, the new deal will also include sponsorship of the four-day domestic competition.
SuperSport were the previous sponsors of the domestic four day competition with this partnership having commenced during the 1995/1996 domestic cricket season.
CSA is now looking forward to the latest long term deal with the Willowton Group.
Sunfoil Development Cricket Programme
Started in 2007, the Sunfoil Township Cricket initiative has made it possible for children and teenagers from rural and township areas across Kwazulu-Natal to fully embrace the thrill, excitement and spirit of the game of cricket!
With a view to develop each participants talents on the field, as well as giving all the players a better appreciation of the positive life skills cricket teaches us, Sunfoil Township Cricket is not only about learning the game, but the value it adds to the lives of those who play it.
Cricket, and sport in general, have been a unifying factor in our country, and Willowton Group are confident that the Sunfoil Township Tournament will unlock some of the future cricketing stars of our country and province. To further grow the potential of the youngsters involved, Sunfoil Township Cricket offers various bursaries and scholarships that can be used to support either sport or academic futures.
Empowering children through sport is just one of the ways Willowton Group hopes to uplift communities. A little goodness goes a long way and we are determined to make a difference at grassroots level where it counts the most.
Following on the huge momentum of success and participation generated by the Kwazulu-Natal franchise, Sunfoil Township Cricket headed to Gauteng in 2011 allowing even more youngsters to experience the spirit of cricket and benefit from this amazing coaching programme.
Sunfoil Schools Night League
School cricket teams from Durban and Pietermaritzburg participate in the inaugural Sunfoil Schools Night League established in 2010.
Under Sunfoil¹s sponsorship, the tournament has grown from strength to strength each year and the vision of increasing the number of quality cricketers produced by the inland and Durban schools is starting to be seen.
Willowton Group¹s philosophy is to encourage the youth to become involved in a sport that focuses on teamwork and good values which is why cricket was chosen.
The Night League completes the 360 degree approach Sunfoil has to the development of cricket from grass roots, through to a national level. The aim is to provide a platform to identify the talented youngsters in the Pietermaritzburg and Durban regions. This is done via the top tier schools including a specially selected Inland development team, purely to improve the standard of cricket; it is also a means for selectors to look at talent for the provincial team.